In the U.S., there are approximately 59 million members of Generation Z, the population who’s grown up in the 21st century. The two mega-characteristics they bring with them are:
A high sense of agency. They grew up with a smartphone and feel they know a lot.
A high sense of anxiety. Having grown up with a smartphone, they’re overwhelmed and often suffer from mental health issues, like stress, anxiety, and depression.
They are unique from former generations, including the millennials before them, who are now in their late twenties all the way up to midlife. Having gathered information on these young adults from meeting with hundreds of them in focus groups, I offer you the ideal work situation they would love. You may not be able to create a work environment like this, much less want to, but if you can cultivate even some of these, you will become more attractive to a new generation of workers.
